Overview
Fashion SiteAs Artifact.
The site is built as a portfolio-grade storefront concept, but the interface behaves more like a campaign archive: product, story, release pressure, and technical identity all share one visual language.
Portfolio File / Case Study
CaseStudy
A project breakdown for the LEJJA EFFECTS cinematic streetwear ecommerce concept: brand system, motion, WebGL, product flow, accessibility, and deployment readiness.
Routes
11
Stack
Next / GSAP / R3F
Commerce
Demo Cart
Motion
Reduced Safe
01 / Brief
Objective
Turn a cinematic single-page direction into a complete streetwear web experience without losing the dark editorial pressure of the original homepage.
02 / Identity
Visual System
Monochrome palettes, distressed display type, fabric/concrete imagery, barcode fields, target marks, coordinate labels, and technical card framing.
03 / Interaction
Motion System
Lenis for controlled scroll, GSAP for reveal/parallax rhythm, Framer Motion for tactile states, and strict reduced-motion fallbacks.
04 / R3F
WebGL Direction
Small lazy-loaded Three.js scenes act as branded technical objects rather than decoration-heavy 3D set pieces.
05 / Product
Commerce Demo
Mock product data, filtering, product pages, size selection, persistent local cart, quantity controls, and demo-only checkout messaging.
06 / Delivery
Performance
Server-first App Router pages, client islands for interactions, optimized local imagery, low-DPR canvas, cleanup for animation systems.
07 / QA
Accessibility
Semantic sections, native text, keyboardable controls, focus states, labels, aria-current navigation, live regions, and motion safety.
08 / Roadmap
Next Steps
Add real campaign photography, product GLB assets, CMS-driven journal entries, checkout integration, analytics, and release automation.
Route Architecture
Full SiteExperience.
Every page keeps the same editorial grid, technical marks, dark contrast, and controlled motion language.
01/
02/shop
03/product/[slug]
04/cart
05/collections
06/collections/[slug]
07/journal
08/journal/[slug]
09/about
10/drops
11/case-study
Tech Stack
Next.Motion.WebGL.
Next.js App Router
TypeScript
Tailwind CSS
GSAP ScrollTrigger
Framer Motion
Lenis
React Three Fiber
Three.js
Vitest
localStorage Cart